We couldn’t get there without you

Orb Launch A-min

At RefractROI, each one of our employee’s journey sees them:

Focusing on a data-driven approach and transparent communication environment. Numbers don’t lie, and neither does our team.
Accepting difficult challenges and embracing opportunities to try and learn new things while demonstrating willingness to apply new skills at a high-performing level.
Supporting each other on our shared goals-it doesn’t work without all of us in the same boat rowing in the same direction.
Enjoying a sustainable work/life balance. Agency burnout caused by lack of confidence, planning, and expertise doesn’t provide a long-term or sustainable path for anyone.
Dan Smink

Dan Smink


After finishing his Master of Business Administration (MBA) in Georgetown University, Dan Smink went to Colorado. There, he founded RefractROI after seeing the great need of small businesses for digital marketing support. He has led the strategy and marketing efforts for large healthcare providers like Centura and multinational medical device companies such as Covidien, McKesson, and Thermo Fisher.

In his most recent client-side role, Dan led Covidien’s Global Market Strategy effort for its abdominal surgery market. He found ways to expand the business from $200 million to $1 billion. His client-side experience constitutes significant work for all kinds of companies, from those with less than $1 million to those with greater than $40 billion. For all of these companies, he has led efforts to resolve his clients’ problematic business situations and return them to a state of growth.

Dan is also active in his community. He has been appointed by two separate Denver mayors to help lead the Board of Directors of local non-profit organizations. As chairman of the Mental Health Center of Denver (MHCD), a healthcare services company, Dan’s leadership and guidance helped grow the organization from $25 million to $50 million in less than three years.

An adventure that will shape you.

Marketing is hard, and getting transformational results for clients is even harder.

At RefractROI, you’ll join a company who doesn’t just focus on the destination, but on the journey that gets you there.

Like any good expedition, your experience here stays with you forever.

Current Openings

Account Manager

Details and Job description coming soon…

    Paid Search Manager

    Details and Job description coming soon…

      We’d love you to join us.

      You're going to work hard here and learn a ton along the way. Our Account Managers and Strategists mature their skills with RefractROI and later become marketing leaders in multi-million dollar companies.


      You will be involved in all client strategy and communication, regardless of your role.


      We dedicate resources to your professional development.


      You will see the inner working of your business – we’re transparent about how we operate.


      Ego is a bad word here. We know we’re not perfect and we listen to you on how to improve.


      Deep collaboration with our clients is at the heart of how we are successful. See how we structure projects


      Check out our articles and white papers on SEO, PPC, Content Marketing best practices and more.

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