Paid Search

The goal of paid search is to drive traffic to the company’s site, which results in customers utilizing the services of and/or purchasing products from the company. To learn more about our services at RefractROI, reach out to us today. Our digital marketing and paid search services will drive revenue for your business!

Meeting Your Needs

What is paid search? This term refers to a prominent digital marketing strategy where a company pays a search engine like Google to place their advertisements higher on relevant SERPs, or Search Engine Results Pages.

As a business owner, investing in paid search is one of your best options. When you look up a product or service, you’re presented with a list of relevant results. On the SERP that comes up after you search a phrase, you’ll see a mix of organic results and paid search results. It allows your company to be advertised higher on a SERP, which results in more potential customers seeing your business name, clicking on your website, checking out what you have to offer, and purchasing products and/or engaging in your services.

You may have heard of pay-per-click advertising, which is the umbrella that paid search falls under. Essentially, how often your company’s advertisements appear on SERPs, how high they rank, and how much your company pays for each click are determined by your quality score and your bid. Your bid is determined by how much you’re willing to pay and your budget, while your quality score depends on the relevance of the keywords, the advertisements, and the landing page. When you invest in digital marketing services from RefractROI, these three determinants of your quality score will be taken care of with ease. With our quality keyword search, ad creation, and website optimization services, your quality score will remain high.

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The Benefits of Paid Search Services

You may be wondering about the benefits of hiring our paid search specialists. Luckily, there are many to consider.

Increased Visibility: Over time, organic website optimization services will get your company higher on SERPs. However, paid search achieves visibility faster! When it comes to getting high-intent search prospects to your website, our paid search services provide immediacy.

Improved Traffic: Similar to increased visibility, paid search services will improve your company website’s traffic swiftly. Whether you’re a startup business or you’re trying to organically rank on highly competitive keywords, improving your traffic through paid search can help your company earn more recognition quickly.

Enhanced Customer Targeting: With our paid search services, potential customers looking for your exact products and/or services will find your website quickly. Relevancy is key, and paid search makes it happen with ease.

Refined Analytics for Improvement: Paid search services allow your website’s analytics to be tracked easily. We will keep tabs on where prospects are located, which devices they’re using, what pages they’re visiting most often, and how much time they’re spending browsing your website. With this vital information easily available to our team and yours, we can ensure our digital marketing services are tailored to what your website needs.

Generated Brand Awareness: Your company’s success is our goal. As we’ve covered, paid search ensures your website will be visited more often. On top of this, your brand awareness will increase, which is important for the longevity of your business and its ability to continue to grow and succeed.

Why Choose Refract ROI?

When you choose to work with our team of qualified, experienced, and dependable digital marketing and paid search specialists at RefractROI, you will not be disappointed. We work hard to create a valuable partnership with every client who hires us. When you come to us, we start with a full-scale assessment of your company’s needs to ensure we are on the same page from day one. By prioritizing alignment, measurability, and accountability, our team is capable of meeting your digital marketing needs with ease.

Our paid search specialists offer years of experience in the digital marketing industry. Because of this, we understand that many clients who come to us have urgent needs that need to be addressed as soon as possible. Your company’s success is your priority, which makes it our priority, too. With customized solutions aiming to deliver a quick turnaround, you will see excellent results quickly.

Additionally, our talented team is treated with dignity and respect, as we provide the time, resources, and collaboration necessary for client success and satisfaction. The specialist you work with at RefractROI will be focused on providing you with results, and this starts with a workplace that cares about employee success first. By encouraging teamwork, taking on opportunities for growth and learning, embracing challenges, and supporting one another, you will find that RefractROI is the digital marketing agency for you.

Get in touch with our exceptional paid search specialists today to learn more about how this service will drive your company’s revenue in the right direction. We are eager to tell you more about our paid search services soon!

Case Studies

Home Improvement Ecommerce

RefractROI’s expert team identified a variety of issues plaguing our client and implemented a plan to restore the viability of their ecommerce site, including the removal of a Google Penalty, and robust SEO keyword strategy, and more.

Online University

Once RefractROI saw the client had virtually no inbound lead generation that could be contributed to digital marketing, our team recognized the need for a new and predictable lead gen source with CPAs low enough to deliver an ideal ROI.

Frequently Asked Questions

Who is Refract ROI?

Refract ROI is a digital marketing agency whose digital marketing drives ROI.

What services does Refract ROI provide?

Refract ROI provides SEM services – both SEO and PPC – as well as content marketing, social media marketing, and email marketing.

Why? What’s Refract ROI’s purpose?

Together, we build accountable marketing and predictable revenue. Did you know that 62% of B2B transactions tart online and 90% of B2C transactions do, too? If they can’t find you, they won’t do business with you. We make sure they do. Our mission is to enable you to be found by in-market customers, drive new leads and demand generation, and support your e-commerce platform.

How do I get in touch?

Together, we will build accountable marketing and predictable revenue. Have one of our Marketing Experts contact you by completing the form on this page or call us at 303-854-6427.

Who We Work With

Predictable, scaleable partners.

We work with business leaders of companies currently generating $10-250 Million in revenue with an urgent need for predictable, scalable revenue streams.

SaaS & Tech

RefractROI excels with SaaS companies and those who focus on customized solutions. We assist you in identifying your audience, what fears and tasks need to be abated or accomplished, and inserting your services at the lowest possible point in the funnel.

Manufacturing & Distribution

Audience identification per messaging platform. Strategic & efficient ad buys for branded messages. Cross-selling & upselling new products to existing customers.

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