Understanding your target customer is one of the most important aspects of small business marketing. This statement is probably pretty cliched for most marketers, but how to develop an understanding and how to utilize that understanding in your marketing is often poorly understood. Many companies go through a lot of effort and angst in developing their understanding of their target customer.

Here at RefractROI, we have developed a methodology of quickly and effectively developing a buyer persona for a company. This video will walk you through the process of developing that persona. We hope you find it useful and can implement it effectively with your company.

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